Access to capital is consistently raised as a pressure point for small businesses. However, simply saying it’s challenging to obtain capital isn’t all that helpful without getting to the crux of the issue. We recently gathered a group of Goldman Sachs 10,000 Small Businesses alumni to probe more deeply into their experiences getting capital. One result of our discussion was a breakdown of their capital search into a series of definable steps:
- Finding - identifying the available sources of capital
- Fitting - deciding which source is the best fit for you and your business
- Financing - determining what are the most important components of the deal
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